Press Kit
Everything here is free to use in coverage of Lysita. Text is copy-ready. Individual assets are linked where they exist β need something not listed here? Just ask.
Questions, interview requests, or anything not covered here: press@lysita.com β I answer within one business day.
Boilerplate
Lysita is a structured debate network where claims stay attached to their authors, conceding a point earns credit rather than costing face, and verified experts argue pseudonymously.
Lysita is a structured debate network built in Ohio. Unlike social platforms that reward certainty and punish correction, Lysita credits users for identifying flaws β including in their own arguments β and maintains a permanent record of whose claims have held up. Professionals verify their expertise without publishing their legal names.
Lysita is a structured debate network built in Ohio that inverts the incentives of public argument. On most platforms, admitting error is costly and confident assertion is rewarded, so people defend positions past the point of belief and no record exists of who was reliable. Lysita changes what argument costs: its correction markets credit users for identifying flaws, including in their own claims, and its candor scoring attaches every claim to its author permanently, producing a running measure of whose read on a subject has held up. The platform organizes debate into segments β professional fields such as security, infrastructure, and machine learning β where members verify their expertise without publishing their legal names. That separation lets practitioners contest claims they could not safely contest under their own byline. Lysita was founded by systems architect Rodney Jay Kendall and launched in 2026.
Founder bio
Rodney Jay Kendall is the founder of Lysita and a systems architect who has spent 35 years building platforms for schools, nonprofits, and mission-driven organizations. He also founded HydroHarvest, an Ohio nonprofit working on food security and STEM education.
Rodney Jay Kendall is a systems architect and the founder of Lysita, a structured debate network built in Ohio. His career has centered on infrastructure for institutions that have to make careful decisions with limited resources β district-wide education platforms, nonprofit governance systems, and modular architectures built to be maintained by the people who use them. Across that work he repeatedly saw well-informed rooms reach bad conclusions, not because the right information was absent but because the structure of the conversation gave it no way to surface. Lysita is his answer to that: a platform where the incentives of argument are deliberately redesigned rather than moderated after the fact. He is also the founder of HydroHarvest, an Ohio nonprofit working on food security and STEM education.
Headshot: full resolution (color) Β· full resolution (B&W)
What Lysita is, plainly
Public argument has an incentive problem. Being confidently wrong is rewarded with attention. Admitting error is punished with lost standing. And nothing is remembered β there is no record of who has been reliable, so the same disproven claims return indefinitely and every discussion restarts from zero.
Lysita treats that as an architecture problem rather than a culture problem. Three mechanisms do most of the work:
Correction markets credit users for identifying a flaw in an argument β including their own. Conceding a point is something you gain from rather than something you lose by.
Candor scoring attaches claims to their authors permanently, across every discussion. Reliability becomes something demonstrable instead of something asserted.
Segmented identity lets members verify professional expertise without publishing their legal names. A security engineer can contest a vendor's claim with their credentials confirmed and their employment unthreatened.
A fourth mechanism, depreciating authorship credit, gives originators credit for an argument that decays as others refine it β so ideas can improve without remaining permanently owned.
Lysita does not moderate its way to better discourse. It changes what participating costs.
Facts
- Name
- Lysita
- What it is
- Structured debate network
- Founded
- 2026
- Founder
- Rodney Jay Kendall
- Headquarters
- Miamisburg, Ohio
- Stage
- Independent
- Funding
- Self-funded
- Current version
- See lysita.com/changelog
- Website
- lysita.com
- Pricing
- Free tier; premium at $5/month
- Languages
- English, Spanish, French, German, Portuguese, Japanese
Segments at launch: Web Development Β· Security & Privacy Β· AI & Machine Learning Β· DevOps & Infrastructure Β· Hydroponics & Controlled Environment Agriculture
Pronunciation: lie-SEE'-tah (long "i" as in "lie")
Name origin: a play on "lies seen to you" β what the platform is built against β combined with a plainer goal: something genuinely unique, two or three syllables, easy to remember, and ending in an "a" sound for a friendlier read.
Story angles
Four framings that reporters have found workable. Take any of them; I'm happy to go deeper on request.
1. The incentive-design angle. Most attempts to fix online discourse are moderation policies β rules about what you may say. Lysita instead changes the payoff structure, so that conceding a point is profitable and confident wrongness is expensive. It's a mechanism-design approach to a problem usually treated as a values problem. Relevant to anyone covering platform design, behavioral economics, or the long failure of content moderation.
2. The expertise-can't-speak angle. The people best positioned to contest a public claim are frequently the people who cannot afford to. The engineer who knows the vendor's security claim is false, the clinician who disagrees with the guideline, the staffer who has read the actual budget. Lysita's verified-but-pseudonymous identity layer is built specifically for that gap. Relevant to coverage of expertise, whistleblowing, professional speech, and misinformation.
3. The built-in-Ohio angle. Lysita is built in Ohio by a founder whose career has been spent serving Ohio institutions, with no venture funding and no coastal presence. It's a case study in civic technology developed outside the usual geography. Relevant to regional business press and to anyone covering distributed tech development.
4. The changing-your-mind angle. Everyone says public discourse would improve if people could change their minds without humiliation. Lysita is a working attempt to build the mechanism that would let them. The interesting question is empirical β does making correction profitable actually produce more of it? The platform is a live experiment in that, and the data will eventually answer it either way.
Quotes
All on the record, attributable to Rodney Jay Kendall, founder of Lysita.
People mostly behave the way their environment pays them to behave. Put good people in a structure that rewards certainty and punishes correction, and you get certainty and no correction. That isn't a failure of character. It's a failure of design.
The person who knows the claim is false is very often the person who can't afford to say so. Everything else on the platform follows from taking that problem seriously.
We didn't build a moderation policy. We changed what being wrong costs.
If Lysita's premise is wrong, this should be the kind of place where someone can prove that to me.
Additional or tailored quotes on request.
Assets
Logo mark β full resolution (1024Γ1024): /press/assets/lysita-logo-mark.jpg
Logo + wordmark lockup β transparent background, 1600Γ480: /press/assets/wordmark-lockup.png
Icon / favicon β available at /icon.png.
Open Graph card β available at /opengraph-image (1200Γ630).
Brand usage
Typeface: Geist Sans and Geist Mono (Google Fonts, SIL Open Font License 1.1).
Colors
- Primary / Accent β #4f46e5
- Accent hover β #4338ca
- Background (light) β #ffffff
- Background (dark) β #0b0b0f
- Text β #18181b
Clear space: maintain a margin equal to the height of the "L" on all sides of the mark.
Minimum size: 16px wide for digital. Need a print-ready or other format? press@lysita.com.
Please don't: stretch or distort the mark, recolor it outside the palette above, add effects or outlines, rotate it, place it on a background with insufficient contrast, or substitute a different typeface in the wordmark.
Naming: "Lysita" β capital L, no other capitals, no space, no stylization. Not "LYSITA" or "lysita" in running text.
Contact
Rodney Jay Kendall, Founder
press@lysita.com
Miamisburg, Ohio
Response within one business day. Available for interviews, demos, background conversations, and technical questions about the mechanism design.